When your customers feel valued and heard, they’re not just likely to return — they’ll spend more, forgive mistakes, and ...

Consumer behavior—or how people buy and use ... Marketers regularly use psychology to convince consumers to buy. Some common strategies include classical conditioning—training consumers ...

Tipping has hit a six-year low. This is bad news for front line service staff, but it may have deeper implications for brands ...

It will ground this psychology in the relevant literature, and teach you the field’s foundational theories, allowing you to develop a mental model of human behaviour as it relates to consumption. This ...

It serves as the first point of contact between a brand and its prospective customers, profoundly influencing consumer behavior and perceptions. Understanding the psychology of product packaging ...

Helping companies constrained by insights that focus on what people do, this AI-powered platform uses psychology to reveal the very reasons why they do it, completely reworking how businesses can ...

Digital Silk websites and digital marketing campaigns, has released a comprehensive guide on selecting brand colors.Choosing branding colors - Source: Digital SilkTo view an enhanced version of this ...

Consumer behavior—or how people buy and use ... Marketers regularly use psychology to convince consumers to buy. Some common strategies include classical conditioning—training consumers ...

To relate 1 to psychology and behavioural science. To use 1 and 2 to explain phenomena classically described in marketing and consumer science. To explore and present innovative research methods, ...