Discover how inflationary psychology influences consumer behavior and market trends. Learn the effects on investments and economic stability in an inflationary environment.

A new study published in the Journal of Consumer Psychology reveals a hidden tension in ethical consumerism: While consumers ...

Understanding what your customers are thinking and why they do what they do can make all the difference in your sales. Beauty giant Neutrogena has invested time and money into consumer psychology — ...

Rachel Feltman: It’s almost Thanksgiving, and you know what that means: it’s already been “Black Friday” for, like, a week. What used to be a post-turkey American shopping tradition has ballooned into ...

Even when the product is right, and the market is ready, there’s still one lingering question that marketers hate: How should the product be priced? What should it cost the consumer? And how should it ...

Michael Luchs received funding from the Templeton Foundation through a grant from the University of Chicago School of Divinity. Every fall I anticipate the winter holidays with almost childlike joy. I ...

Wine corks do more than seal bottles - they change consumer perception of the wine iteself. The holiday season is in full swing, and so are holiday get-togethers. What’s the go-to hostess gift? Or the ...