Content may be king, but chaotic content can do more harm than good. As search engines become more sophisticated and consumers continue to grow smarter, brands can no longer create content listlessly.

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

Many companies are investing in content marketing more than ever before because it’s a proven way to demonstrate value and build credibility with target audiences. Content marketing gives companies a ...

Content is more than just words on a page — it’s a driver of change, a system of interconnected parts and a strategic force in digital transformation. From content modeling and taxonomies to AI ...

Effective content management. A well-defined content management strategy minimizes content debt, aligns with your brand voice and drives engagement. Streamlining content operations. Implementing ...

Content is the driving force behind your website and attracting new leads. Yet, for many entrepreneurs, figuring out the ins and outs of content management is one more task on an endless to-do list.

Content management vendors Open Text Corp. and Stellent Inc. are broadening their product offerings to customers through new corporate acquisitions, as a recent wave of consolidation in the content ...

IBM is turning up the heat on its CM (content management) strategy, preparing a scaled-down version of its Content Manager product aimed at midsize companies. Big Blue is also moving quickly to ...