Today’s content marketing environment, like the technology behind it, is moving at a dizzying pace. Research firm SiriusDecisions estimates that today the buyer’s journey is 70% complete by the time a ...

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience ⎯ and, ultimately, ...

If you’ve chalked out a plan to succeed with your content marketing you’ll know It involves building a strategy, having a process, setting your goals, identifying your target audience, and how to make ...

Overview Marketing rewards focus and discipline, not constant posting or chasing every new platform.A simple plan works best ...

Adaptability is one of the cornerstones of marketing, especially during periods of transition. Whether your company is undergoing a merger, preparing to launch a new product or seeking out an untapped ...

Marketers and business owners are spoiled for choice when it comes to the many social media platforms available for growing an online audience. But it doesn’t have to be. Fortunately, you don’t have ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

As a content creator and maker, you are aware of the power of a referral. In the past, referrals or “word of mouth” advertising helped businesses grow their brand and develop a loyal customer base. In ...