Are customers finding relevant content when they search for your business? Personalized content can help improve your customer's experience. Creating meaningful experiences through personalized ...

Snap has become the latest mainstream social media firm to trail incoming changes in Europe that include the ability for users of its messaging app to switch off tracking-based content personalization ...

As organizations increasingly shift toward personalized marketing strategies, ensuring that your content operations are well-planned and executed is essential. Without a solid foundation in place, you ...

Aprimo, the industry leader in AI-powered content operations and digital asset management, today announced the launch of Intelligent Content Brief (ICB) and significant enhancements to its Content ...

Did you want to jump into personalization, but saw the train move out of the station before you got started? Most marketers are further behind in their personalization game than you would realize.

Digital content experiences platform provider Contentstack Inc. said today it has acquired the customer data platform startup Lytics Inc. for an undisclosed price. By acquiring 11-year-old Lytics, ...

In this Marketing Nerds episode, Jim Dicso of SundaySky shares what makes content personalization cool vs. creepy; and how to do it right. In this episode of Marketing Nerds, Caitlin Rulien sits down ...

The applications may seem innocuous when they suggest new programs for you to watch, but content personalization/recommendation engines are truly powerful platforms ...

Most marketers push one-to-many personalization strategies when what they really want is one-to-one personalization. For a digital marketer, there’s only one thing more frustrating than delivering the ...