“Where do you find the time?” This is the question marketers drowning in content demands most often ask. With multiple channels to manage, campaigns to track, and audiences to engage, it’s no wonder ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jason Hall Twenty percent ...

A bit of advice before you proceed: If you’re new to all this, school yourself on the basic types of content marketing with this quick-fire crash course of old favorites. But if you’re ready for some ...

Many brands are already seeing success with AI in marketing—examples include personalized product recommendations, automated ad bidding, and AI-generated content. These innovations allow businesses to ...

Continuing our look into artificial intelligence (AI) in marketing, we look at how AI is adding value to content marketing. The use case for analyzing and editing content for grammar, sentiment, tone ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience ⎯ and, ultimately, ...

One of the most exciting advancements in content marketing is the use of large language models (LLMs) to create impactful and engaging marketing content at speed and at scale. LLMs, such as GPT-4 and ...

You get what you pay for in content. Here’s how to find great writers in 2026, from job boards to LinkedIn and beyond.