Bloomberg Media wants to capitalize on the explosion in connected TV ad spend. While Bloomberg is known as a digital news outlet, it actually had a broadcast TV network first. So it was natural for ...

For too long, the industry has been obsessed with KPIs, efficiency, and automation, often forgetting the real purpose of ...

OpenAI has begun testing advertising in ChatGPT. Ad experts said OpenAI will need to prove a chatbot can actually sell.

New contextual categories powered by program-level Gracenote metadata available for Q4 campaigns with Cineverse, DIRECTV Advertising, Philo, Tastemade and Xumo to help buyers target key audiences at ...

Contextual targeting laid the foundations of TV advertising – particularly by ensuring that ads were stitched into content marketers considered “brand safe.” With the advent of CTV, buyers put context ...

How has contextual changed amidst the AI revolution, and how can advertisers best harness it? Contextual targeting has been steadily growing in demand over the past years, making a mighty resurgence ...

Digital advertising is in the midst of a seismic transformation. The introduction of generative AI has already reshaped how advertisers craft messages and optimize campaigns, but the next leap forward ...

Seedtag, a global neuro-contextual advertising company, adopted the IAB Diligence Platform, joining more than 100 IAB members to ensure privacy and security, and stay informed on the dozens of privacy ...

Silverpush, the contextual intelligence company, today (23rd September 2025) announced a formal global partnership with Adsquare, a leading platform for location intelligence, to power measurement for ...

VANCOUVER, BC / ACCESS Newswire / July 7, 2025 / Kidoz Inc. (KDOZ:CA)(OTCQB:KDOZF), developer of the market-leading Kidoz Contextual Ad Network that connects brands with audiences through content ...

Neuro-contextual ads deliver 3.5x higher neural engagement than non-contextual ads, a 26% positive lift in responses, and 30% higher than standard IAB contextual ads, according to findings from ...

VANCOUVER, BC / ACCESS Newswire / July 7, 2025 / Kidoz Inc. (TSXV:KDOZ)(OTCQB:KDOZF), developer of the market-leading Kidoz Contextual Ad Network that connects brands with audiences through content ...