Contextual targeting leverages metadata to align ads with relevant content, such as placing a pizza ad during a scene where characters order pizza. "It also means that if there's sports content on, ...

Invasive, annoying, irrelevant – ask consumers how they feel about digital advertising right now and it’s likely you’ll be met with these words. A recent Harris Poll commissioned by GumGum found that ...

Magnite has announced its integration of Anoki ContextIQ, a multimodal AI platform designed for contextual video intelligence in connected TV (CTV) advertising. As the first supply-side platform to ...

Digital advertising is in the midst of a seismic transformation. The introduction of generative AI has already reshaped how advertisers craft messages and optimize campaigns, but the next leap forward ...

In the first of our Predictions series, we take a look at contextual advertising. Projected to experience a 13.8% growth annually, between now and 2030, contextual is poised to redefine the digital ...

Artificial Intelligence represents a fundamental change in how businesses operate and interact with consumers. One of the most significant advancements in AI is embedding technology, a key ...

Google has finally taken its hand out of the cookie jar. The tech titan kickstarted the year by making the first concrete step in phasing out third-party cookies on Chrome. The highly-anticipated ...

Comcast Advertising has released new research on the effects of contextual alignment in advertising. Larry Allen: Almost all of us as viewers have experienced the benefits of contextual alignment – ...

For too long, the industry has been obsessed with KPIs, efficiency, and automation, often forgetting the real purpose of advertising: connecting with the human on the other side of the screen. By ...

Our 2025 predictions series continues today with a look at what the next 12 months holds in the contextual space. Dive in to see what the industry thinks... As we approach 2025, the advertising ...

Most of what’s sold as “contextual” today still runs on the same keyword logic we used a decade ago. The industry didn’t reinvent contextual targeting; it simply replaced one keyword with a cluster.