Invasive, annoying, irrelevant – ask consumers how they feel about digital advertising right now and it’s likely you’ll be met with these words. A recent Harris Poll commissioned by GumGum found that ...

LOS ANGELES--(BUSINESS WIRE)--Mundial Media, a leading contextual marketing platform specializing in multicultural audiences, today announced the strategic appointment of four key executives to its ...

Magnite has announced its integration of Anoki ContextIQ, a multimodal AI platform designed for contextual video intelligence in connected TV (CTV) advertising. As the first supply-side platform to ...

In the first of our Predictions series, we take a look at contextual advertising. Projected to experience a 13.8% growth annually, between now and 2030, contextual is poised to redefine the digital ...

Comcast Advertising has released new research on the effects of contextual alignment in advertising. Larry Allen: Almost all of us as viewers have experienced the benefits of contextual alignment – ...

Google has finally taken its hand out of the cookie jar. The tech titan kickstarted the year by making the first concrete step in phasing out third-party cookies on Chrome. The highly-anticipated ...

Artificial Intelligence represents a fundamental change in how businesses operate and interact with consumers. One of the most significant advancements in AI is embedding technology, a key ...

Our 2025 predictions series continues today with a look at what the next 12 months holds in the contextual space. Dive in to see what the industry thinks... As we approach 2025, the advertising ...

The Federal Trade Commission isn’t kidding around. In late December, right before the holidays, the FTC announced a notice of proposed rulemaking to update its ...

Most of what’s sold as “contextual” today still runs on the same keyword logic we used a decade ago. The industry didn’t reinvent contextual targeting; it simply replaced one keyword with a cluster.

Digital advertising is in the midst of a seismic transformation. The introduction of generative AI has already reshaped how advertisers craft messages and optimize campaigns, but the next leap forward ...