Sampling where the interviewer talks to the most accessible section of the population, ie, shoppers willing to stop and be interviewed. This is not random sampling. This is also known as Accidental ...

Melissa Horton is a financial literacy professional. She has 10+ years of experience in the financial services and planning industry. NicoElNino Simple random sampling gives each member of a ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Representative and random sampling help ...