In the previous installment, I outlined the key differences between a typical optimization plan and a holistic strategy for conversion rate optimization. In short, the difference is between tweaking ...

Conversion funnels are essential for any business looking to maximize sales and drive customer engagement. By analyzing each step of the funnel, companies can identify opportunities to optimize their ...

At the end of the day, website traffic is primarily a vanity metric. While I suppose you could say that higher traffic numbers are indicative of successful awareness-building initiatives and external ...