Can you imagine a life without Amazon? I know…it’s almost too scary a thought to have. Brick-and-mortar store sales used to be the main revenue driver for businesses, but let’s face it…we’re now in a ...

A strong conversion rate optimization strategy leads to better leads, higher revenues and lower customer acquisition costs. Is it more important to get new customers or to keep the ones you have? All ...

Right now, the internet has more than 1.1 billion websites operating across more than 271 million unique domains. That’s a nearly unfathomable number of pages competing for a finite amount of traffic, ...

Imagine you’re trying to sell your chief marketing officer on SEO, but he’s hesitant. “I understand SEO has the potential to drive a lot of traffic, but how do we know it’s the right kind of traffic?” ...

In part two of this series, I discussed how to use insights gleaned from analytics to identify opportunities for conversion rate improvement in your acquisition funnels. In today's installment, I want ...

Opinions expressed by Entrepreneur contributors are their own. One of the greatest customer acquisition strategies that entrepreneurs use to increase revenue is conversion rate optimization (CRO).

I’d like to humbly offer three steps to becoming a conversion rate optimization guru and a better person into the bargain. At first I thought I might like to write this post as a semi-comic (if I ...

The truth about conversion rate optimization is that it has nothing to do with how much traffic you have on your website or how good your social signal is. Many entrepreneurs have great presence on ...

Google published an article detailing a conversion metric called the Relative Mobile Conversion Rate. It’s a ratio of desktop versus mobile conversion rates. This metric, first discussed in 2018, has ...