Just when you thought you learned every acronym on the planet already, CRO, also known as Conversion Rate Optimization, enters the fray. By no means is CRO a new term in the marketing world.

A strong conversion rate optimization strategy leads to better leads, higher revenues and lower customer acquisition costs. Is it more important to get new customers or to keep the ones you have? All ...

CEO and Founder of BlueTuskr, a full-service digital marketing company for e-commerce sellers, and host of The E-Comm Show podcast. In the fast-paced world of e-commerce, where every click represents ...

Conversion rate optimization is not a one-off project rather something which needs to be baked into your wider digital marketing strategy. According to a recent study conducted by Compass, the average ...

Opinions expressed by Entrepreneur contributors are their own. Today’s businesses rely on their web properties to drive a great deal of their sales and lead generation processes. In a world with more ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Many online customer ...

Small sites don't have to give up on conversion optimization. These CRO tips and techniques are proven to work for low-traffic websites. Website traffic is an essential resource for every online ...

If you’ve experienced the glories of conversion rate optimization, you’re a believer. You’ve seen its power, experienced its improvement, and are sold on its benefits. But some people haven’t reached ...

Opinions expressed by Entrepreneur contributors are their own. One of the greatest customer acquisition strategies that entrepreneurs use to increase revenue is conversion rate optimization (CRO).