Just when you thought you learned every acronym on the planet already, CRO, also known as Conversion Rate Optimization, enters the fray. By no means is CRO a new term in the marketing world.

A strong conversion rate optimization strategy leads to better leads, higher revenues and lower customer acquisition costs. Is it more important to get new customers or to keep the ones you have? All ...

That's right, we are talking about conversion rate optimizations tips today. If you have an awesome design and good traffic for your website, what are you missing? If you haven't focused on your ...

Conversion rate optimization is not a one-off project rather something which needs to be baked into your wider digital marketing strategy. According to a recent study conducted by Compass, the average ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Many online customer ...

Small sites don't have to give up on conversion optimization. These CRO tips and techniques are proven to work for low-traffic websites. Website traffic is an essential resource for every online ...

Opinions expressed by Entrepreneur contributors are their own. One of the greatest customer acquisition strategies that entrepreneurs use to increase revenue is conversion rate optimization (CRO).

Boosting your web traffic is a necessary component of any successful e-commerce business. But perhaps even more important is learning to boost your web conversion rates. After all, what’s the point in ...

I’d like to humbly offer three steps to becoming a conversion rate optimization guru and a better person into the bargain. At first I thought I might like to write this post as a semi-comic (if I ...