When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why. When it comes to creating ads that convert ...

Performance marketing lives in a world of relentless optimization. Every element—landing page design, copy, imagery, calls-to-action, targeting parameters—i ...

Google has quietly started testing placing headlines within the ad copy description text in live ads. Advertisers were not given prior notice about the ad copy variation experiment, and the ...

Do you invest in ad copy testing? If you are like me, you know this is an important part of your strategy.However, it can be difficult to know where you should begin. There are countless directions ...

One of the few moments of spontaneous applause at last week's ANA Print Advertising Forum occurred at the close of a panel on magazine research, when Gruner & Jahr's Vice President of Corporate Sales ...

A prominent toxicologist who lost her job after calling for more transparency about a controversial form of DNA testing won a $1 million settlement from the city on Monday. Marina Stajic said she was ...

Early Q4 is a prime testing time. Best practices for ad copy testing and messaging dissemination across Facebook, Instagram, and Google. The holiday season is quickly approaching with the start of Q4, ...