Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

Launch dates don’t build customer loyalty—outcomes do. Here's why CX leaders are shifting from velocity to impact. Across boardrooms and executive status meetings, there’s a familiar drumbeat: “Are we ...

Amid today’s challenging economic conditions, all businesses — regardless of size or industry — seek to achieve sustainable growth, more closely connect with their customers, and find operational ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

This candid admission marks a pivotal moment for the company, signaling a new focus on affordability and value deals designed to win back its core customer base. The upcoming changes are expected to ...

The C-suite is facing an IT dilemma. For years, enterprise IT has focused on core digital processes. More recently, internal business leaders have been deploying emerging technologies on the digital ...