Discover how customer-driven pricing sets prices based on perceived value and its impact on e-commerce, affecting consumer choices and competitive strategy.

Forbes contributors publish independent expert analyses and insights. Barber et al. just published a fundamentally flawed study on diabetes medicines in JAMA Network Open (JNO). This study wrongly ...

Avy Punwasee is a Partner at Revenue Management Labs. We help companies develop and execute pricing solutions to maximize profits. Cost-plus pricing has long been a standard method for setting product ...

You finally have users. A few are paying. Some say the product is “cheap,” others ask for discounts, and a couple would ...

Well-functioning markets for branded prescription drugs or biologics reward innovative products that are valuable to patients and their families while penalizing those that are not. Well-functioning ...

The current business world is becoming increasingly competitive, with industries being flooded by businesses offering similar products and services to consumers. Pricing is one of the strongest tools ...

Cigna's (NYSE:CI) pharmacy benefits management (PBM) unit, Express Scripts, announced on Tuesday a new program to offer its clients the option to pay cost-based pricing for prescription drugs and ...

Case in point: The U.S. Securities and Exchange Commission (SEC) is operated as an independent federal agency, and its annual costs are paid for using transaction-based fees called Section 31 fees.

James Jay Barber, President and CEO, opened by noting his transition into the role and outlined a focused strategy: "what I believe this business needs now is a sharp focus on commercial processes, ...

Going out to grab a bite to eat at Wendy’s may cost you more depending on the time of day. In the company’s fourth-quarter 2023 earnings call, Wendy’s CEO and president Kirk Tanner told investors the ...