When you are running an online advertising campaign, you are facing an inherent challenge that has frustrated many. People don't really like to click on ads. In fact there are many tools out there ...

These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the online edition of Wired magazine. This first banner ad invited users to “click” in an era when advertising was ...

Microsoft launched new generative AI tools for retail media. The tools allow easy banner ad creation and optimization. Microsoft is integrating in-store ads with online retail media. Microsoft unveils ...

Microsoft has introduced the Retail Media Creative Studio supported by generative artificial intelligence (GAI) to create banner ad creatives in seconds based on a product’s web-based link or URL. The ...