So when trying to create a new category, it is easier to link to categories that customers already know. Gatorade offers a great example of this in action. It was invented as a salty, bad-tasting ...

Brands in new categories don’t have an established playbook they can simply adapt to fit their goals and product. They are faced with a consumer unfamiliar with their product, where to find it and how ...

You can create new subcategories both via Structure - Rubrics and via the document browser. In both ways, you can click the three dots next to the respective rubric ...

One of the best and most aspects of Mint is that you can create categories for essentially anything to track your spending. There are your standard expenditures like housing and transportation, sure, ...