Listen to how podcasts use music. You have a main theme song and an intro, and you do it the same way every time. Then, in ...

Reader Evan Marcus is interested in getting into the podcast business. He writes: I’m going to start a podcast and have a question. I notice that some podcasts have chapters and others don’t. I’d like ...

Opinions expressed by Entrepreneur contributors are their own. These days, everyone seems to have a podcast. In fact, some people have more than one podcast! But then there are others who haven’t ever ...

There’s never been a better time to launch your own branded podcast. Incorporating audio content into your marketing strategy is an exciting way to reach new audiences and further build your brand.

The idea that “Content is King” is not new. However, it especially gets highlighted when talking about Podcasts, because here, you can not hide mediocre content with great editing and videography.

It’s been clear for some time that YouTube has its sights set on podcasts, and the company is taking a considerable step in that direction, as a new test offers a soft launch for a suite of podcasting ...

Podcasts aren't only for B2C companies. In 2023, they will become a top channel for B2B content. Almost half of B2B decision-makers say they use podcasts to get business-related content that ...

Former Wondery exec Jeanine Wright is leading a new firm, Inception Point AI, that's betting on flooding the zone with audio content: “I think that people who are still referring to all AI-generated ...

If you know anything about trying to tell your story as a business, then you know getting started is the hardest part. But, I hope that doesn't stop you. Over the last 15 years at Wistia, I've seen ...