Social media has revolutionized the way businesses connect with their target audience. It has become an indispensable tool for marketers seeking to build brand awareness, engage with customers and ...

For legal and recordkeeping compliance, understanding and capturing metadata of your organization's online presence is essential. Metadata, in the context of websites and social media activity, is a ...

In today’s digital-first landscape, social media plays a critical role in shaping audience engagement, brand perception and customer relationships. For communications and marketing professionals, ...

From AI-enabled video-editing software to trend-monitoring agents, these are the tools helping brands win on social. The need to maintain a social media presence as a brand is a given, though building ...

Human nature craves connection, so much so that we seek it almost everywhere we can find it – at social events, in our jobs, and now online in micro-communities. The desire to feel camaraderie and a ...

Looking back on last year, fake content has reached new highs, challenging marketers to stand out with authentic, engaging campaigns that resonate with increasingly skeptical audiences. Overly ...

We need a social media site that is designed specifically for children and teenagers. And we need to do it as a non-profit, because there is no way that any of the big tech companies would ever build ...