The Cheesecake Factory's value proposition lies in its extensive and rotating menu, which drives repeat visits and supports positive comparable sales despite industry-wide traffic declines. The ...

Generating value is one of the most misunderstood tools of innovation. But it’s also one of the most important. After all, value is what causes people to want to trade with you. Value is what makes ...

Tech companies are currently stumbling over themselves to see who can make a bigger bet on the metaverse. However, beyond a massive financial commitment, exactly what it will take to win is still ...

This course is designed for students who plan to create, unlock, or invest in value created through brands in the consumer and retail space. It is appropriate for: Marketing professionals charged with ...

Back in August, the anthropologist and anarchist David Graeber wrote an article for Strike! Magazine entitled "Bullshit Jobs." Graeber asked why we were still working so hard, despite being so much ...

An employee doesn’t have to be a top salesperson to bring exponential value to a company. Amazing employees stand out from the crowd in many other ways. Simply put, their contribution far outweighs ...

The human prefrontal cortex is the pinnacle of biological development in the mammalian world - nature’s crowning glory. It enables us to look at a tree and imagine a house, and then calculate the ...

Do your clients see you as an expense? In fact, do you see yourself as an expense to your clients? This shift requires a fundamental change in how accountants perceive their own value. Traditionally, ...

How much value does the financial industry create? That is the question asked by John Cochrane in this recent draft essay (non-PDF version here), in response to a recent Journal of Economic ...