One of the biggest challenges early-stage startup founders face is predicting and managing revenue growth. In most organizations, this looks like top-down forecasting and starts with determining the ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Creating a revenue-generating business model is essential ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More This article was contributed by Randy Hopkins, VP of global systems ...

Let's talk about campaign data. We know waste is significant in the current paid media ecosystem—wasted dollars account for up to 74% of total media spend, a study conducted by ISBA and PwC estimated.

Over the past decade, firms have taken the plunge to become data driven. They have amassed data, invested in technologies, and paid handsomely for analytical talent. Yet for many, a strong, ...

Lemonade is one of this year’s hottest IPOs and a key reason for this is the company’s heavy investments in AI (Artificial Intelligence). The company has used this technology to develop bots to handle ...