Creating and scaling successful Facebook ads requires a structured approach. This fantastic guide by Alisha Conlin-Hurd outlines a proven four-step process developed from extensive experience with ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. In the blink of an eye, a Facebook ad captures your ...

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You can make a Facebook business page as long as you have a personal Facebook profile. If you don't, you can create a regular Facebook profile at Facebook.com. On any page on the Facebook website, you ...

This post originally appeared on the Buffer blog. If you want get your posts seen on Facebook, one of the most common bits of wisdom you’ll hear is this: Pay for reach with Facebook ads. Paid ...

If you could create your own fantasy board of directors, who would be on it? CO— connects you with thought leaders from across the business spectrum and asks them to help solve your biggest business ...

So, you’ve launched your ad campaign. You’ve set up your targeting, written some punchy copy, picked a catchy image or maybe a video and hit "go." A few days pass, then a week, and you’re left ...

Facebook’s News Feed is very much a moving target these days. In early January, the company tweaked the News Feed to emphasize posts from friends and family. In practice, that means that users will ...

It’s been a rough few weeks for Facebook — not to mention its shareholders. After going public at $38 per share in May, the social networking titan has lost nearly half its value, wiping out some $50 ...