Mailing lists are the lifeblood of any company's marketing program. Whether they are used to track internal clients or whether they were purchased and used for a cold direct mail piece, a well-vetted ...

Gmail is easily one of the best email clients or services around and it has at least one hidden feature that many likely don’t know about. Namely, the ability to create a mailing list using the ...

The average email open rate is 25 percent, which means that email marketing is an effective and convenient way to reach potential and current customers. However, in order to be successful with email ...

Brien Posey wraps up how to easily set up an e-mail campaign with the customer engagement service from Amazon Web Services. In the first article, I talked about the process of setting up a project and ...

The following steps help you transform names and addresses you’ve saved in Google Contacts into a standard (comma-separated value or .csv) file you may use as a data source for postal service mailings ...

While it's true that nobody likes to receive spam, bulk e-mail does have its place. For example, one of the professional associations that I belong to uses a mailing list to send a monthly newsletter ...

The spam filters implemented by email providers like AOL, Yahoo Mail, and Apple Mail keep us from being bombarded with irrelevant newsletters and malware-infested emails. Still, you may have missed an ...

If you want to email multiple people from Gmail, you have to choose one email address at a time. This is fine if you need to send one or two emails. However, if you want to repeat the same task every ...

Gmail is a free email service provided by Google that lets users organize their contacts into different groups, then send messages to all the members in a specific group. If you want to mimic this ...