Your company logo is a key piece of your identity as a brand. Not only is it a visual representation of what your business stands for, but it can also inspire your target audience to take action and ...

Most artists and designers (logo creators) begin each project with a rough sketch, whether it's a drawing or just written out notes of what you'd like to include. Giving yourself a brainstorming ...

Many small business owners spend weeks or months creating a business plan and days inventing the perfect company name, but another key element in marketing your brand is your logo. A logo is a visual ...

A well-designed logo is a powerful marketing tool. Iconic logos like BP’s sunburst, McDonald’s arches and Nike’s swoosh bring instant brand recognition and engage customers. In science, logos can be ...

Creating a logo can be one of the most fun—and high-pressure—parts of launching or relaunching a brand. It's the first thing people notice, and there's no doubt that your brand will be judged by its ...

Everyone tells you that you need a startup logo, but nobody tells you how to make one. They just throw you to the metaphorical wolves, leaving you to learn the hard way about a whole universe of ...

When starting a business, entrepreneurs typically focus on creating an effective brand name. However, they must also begin crafting a cohesive brand image to establish their company’s personality and ...

The design studio behind the U.S. bicentennial emblem was asked to brand America’s 250th anniversary. Per one of its designers, an impossible job called for “an impossible construction.” By Callie ...

A red firetruck was in the running. So was a sheepdog. Ditto a ram standing on a bluff. Creating a golf-course logo is a cross of social science, artistry and instinct. So, it comes as no surprise ...

The misuse of the word “logo” is one of those things that gets many design-minded people practically purple-faced with anger (a sibling to debate over “fonts” v. “typefaces”). A logo, they say, is not ...