Google's Project Astra will power an array of new features in Google Search, the Gemini app, and third-party products from developers.

Need to find a restaurant or figure out how to do something? Young people are turning to TikTok to search for answers. Google has noticed.

Google's John Mueller advises using semantic HTML. Though not a ranking factor, it helps search engines understand content and boosts accessibility.

Semantic HTML makes it clear to search engines exactly where the content you want to be indexed is on a webpage, which is why it should be considered for both SEO and website accessibility.

Large language models like ChatGPT and Gemini can go down rabbit holes much faster than you can.