Jodi Amendola is CEO of Amendola, an award-winning healthcare, health IT and life sciences PR and marketing agency based in Scottsdale, AZ. As a conscientious and dedicated professional, you likely ...

Email marketing can feel like a daunting task—crafting the perfect message, reaching the right audience, and keeping up with ever-changing tools and strategies. If you’ve ever felt overwhelmed by the ...

Almost everything you do online asks for your email. If you have been using the same one for a while, chances are hundreds or even thousands of services have it. They send promotional messages, social ...

If you’ve ever done an email newsletter with a large reach, you’ve probably noticed that not all emails reach the audience and, for some reason end up in spam. All the time, effort, and money put into ...

Newsletters have been used to get organizations’ messages out into the world for centuries. While newsletters’ popularity may have waned since those early days, their power to reach and motivate ...

With the recent reinforcement that email newsletters remain an effective B2B marketing campaign, the key to a successful B2B email marketing strategy is to streamline and refresh content, while also ...

This is an intervention: We need to have a heart-to-heart about your email newsletter. The rumblings you're hearing are true: Email newsletters have made a massive comeback, especially in these ...