INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements. The launch follows the debut of the platform’s first case study, first revealed on the Industry Stage at ...

The brands seeing the greatest lift from Andromeda have adjusted not by outsourcing judgment to the algorithm but by refining ...

The ad giant has encouraged its workforce to embrace AI tools and is investing in training to ensure workers understand their ...

Creative is a strong performance lever. In fact, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined, according to recent data from ...

AI-powered ad creative platform INCYMO.AI has launched with the aim of supporting user acquisition campaigns at scale. The company said its AI system uses market data, in-game footage, ...

Evaluating the effectiveness of a creative ad remains a critical, ongoing consideration for health brands. Improving content quality is more than just an exercise in creative pride; there are ...

What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? Which metrics do marketers use to judge creative effectiveness? To find ...

The AppsFlyer's report AI-enabled production coincided with a sharp increase in advertising across iOS and Android platforms, based on anonymised data.

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...

Creative Realities launched AdLogic CPM+, a platform enhancing campaign management for in-store retail media networks, streamlining ad execution and targeting. Creative Realities, Inc. has launched ...

NEW YORK--(BUSINESS WIRE)--Mediaocean today announced the successful completion of its acquisition of Innovid, bringing together Innovid and Flashtalking to form an independent ad tech powerhouse. The ...

Last night, TikTok hosted the TikTok Ad Awards 2025 at KAFD Conference Center, in Riyadh, bringing together brands, agencies, and creators from across the METAP region including UAE, Saudi Arabia and ...