The ad giant has encouraged its workforce to embrace AI tools and is investing in training to ensure workers understand their ...

NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered adtech company, has been recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2024. According to the ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...

As The Drum Honors enters its final phase for 2025, we turn to the people behind the work that gathered most love from our judges (not to mention silverware) across our global awards program this year ...

Queensland has unveiled a new creative agency roster, bringing in holding company heavyweights Ogilvy Australia and Dentsu Creative, while saying farewell to Clemenger BBDO.The expanded roster grows ...

In the ad industry, creatives produce creative, creatively – and everyone else helps out with their non-creative skill sets. Right? Wrong, says Distillery’s Adam Kirby. Get ready for some myth-busting ...

You may have heard of artificial intelligence, but what about creative intelligence? Alex Collmer, CEO of VidMob, joined me on SEJ Show to talk about creative intelligence and its role in helping ...

1. How did you end up being a creative? At university, I flirted with theatre, fashion and journalism. Then, I got an internship at a design agency and there I was: In awe of the creatives who got ...

In this increasingly AI-driven era, creative and media teams will probably need to employ the technology to up their game on analyzing their creative assets and A/B testing — or someone else will ...

While a picture might speak a thousand words, it only takes a few words in a text box to generate a picture these days, one that might even be considered top notch artwork. Artificial intelligence (AI ...

The highly-awarded creative will work with iconic brands including, Arm & Hammer, Klondike, and Golden Corral Matt O'Rourke ...