NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered adtech company, has been recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2024. According to the ...

The ad giant has encouraged its workforce to embrace AI tools and is investing in training to ensure workers understand their ...

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...

ONE Advertising and Communication Services Limited, a leading integrated communications agency, is proud to be the creative partner for PNG Drive 2.0, a landmark nationwide initiative led by Bharat ...

By rethinking creative as an interactive educational experience, and not just a promotional message, pharmaceutical brands ...

1. How did you end up being a creative? At university, I flirted with theatre, fashion and journalism. Then, I got an internship at a design agency and there I was: In awe of the creatives who got ...

You may have heard of artificial intelligence, but what about creative intelligence? Alex Collmer, CEO of VidMob, joined me on SEJ Show to talk about creative intelligence and its role in helping ...

Sky Media has launched an AI-powered creative advertising toolkit designed to help small and medium-sized businesses get onto ...

In this increasingly AI-driven era, creative and media teams will probably need to employ the technology to up their game on analyzing their creative assets and A/B testing — or someone else will ...

1. How did you end up being a creative? I always dreamt of becoming a chef. But my mother feared that if I went to culinary school, I would end up working on a cruise ship and face a ‘Titanic’-like ...