Veronica Beagle is the managing editor for Education at Forbes Advisor. She completed her master’s in English at the University of Hawai‘i at Mānoa. Before coming to Forbes Advisor she worked on ...

Sheryl Grey is a freelance writer who specializes in creating content related to education, aging and senior living, and real estate. She is also a copywriter who helps businesses grow through expert ...

The undergraduate degree in strategic communication at CMDI is designed for students interested in advertising, public relations and media design. Through a design-thinking process grounded in ...

Traditional marketing is alive and well despite its stodgy old-school reputation with millennials and Generation Z. Examples of traditional advertising include media ads and outreach strategies such ...

Yesterday, I was strolling through Boston when I stumbled upon a strange sight – a massive golden pile of Butterfingers right in the center of Copley Square. What kind of magic is this? I wondered as ...

Discussion of quantitative or quality advertising in the creative process relates to two general research types that companies use to better understand market segments. Effective research provides a ...

Opinions expressed by Entrepreneur contributors are their own. How do certain brands consistently churn out killer copy? Copy so good it not only sells products, but entertains, empathizes and makes ...