7don MSN
WPP’s CTO says AI is reshaping advertising. But creative judgment needs to remain in human hands
The ad giant has encouraged its workforce to embrace AI tools and is investing in training to ensure workers understand their ...
Emerging technology and shifting holding company structures are changing how clients evaluate agency partners — and the State of the Pitch survey captures these trends.
Artificial intelligence has sparked intense debate in the creative industries. For some, it signals the end of originality. For others, it’s a revolution in how ideas come to life. With over a decade ...
In 2025, digital advertising no longer runs on guesswork or static targeting rules. The rise of AI-powered predictive creative optimization is rewriting how brands capture attention in a crowded ...
A book that puts the messy, uncertain nature of creative work on display, Remix takes a raw behind the scenes look at the agency’s ever-evolving approach to design.
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