In today’s fast-paced business world, innovation isn’t just a luxury—it’s a necessity. Companies that foster fresh thinking, celebrate new ideas, and encourage risk-taking are the ones that thrive.

When Accenture Song made the bold move of acquiring iconic ad agency Droga5 back in 2019, the industry questioned whether creativity could thrive in a corporate consulting environment. Five years ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

In the study, participants were asked to evaluate the creativity of robots based on their still life drawings, both after and during the process of making them. What makes people think an AI system is ...

1. How did you end up being a creative? When I understood that creativity does not require you to know how to draw. It's a strategic, problem-solving tool. Responsive brand identity system for Rio ...

Sometimes, it feels like the battle lines between artificial intelligence (AI) and humanity are drawn—a computational comparison that focuses on speed and accuracy. However, the domain of creativity ...

Forget one-click creativity. These artists and musicians are finding new ways to make art using AI, by injecting friction, challenge, and serendipity into the process. Sometimes Lizzie Wilson shows up ...

Bestselling author Martha Beck has tried many things over her 62 years of life to quell the anxiety that has been her constant companion since childhood. The Harvard-trained sociologist experimented ...

Studies aiming to maximize human creativity demonstrate that people work best when buoyed up by others who show them new ways ...

Generative AI can support creativity—but only if you use it strategically. Simply giving people access to AI tools doesn’t guarantee better ideas. What matters is how thoughtfully they engage with the ...

Want to tap into your creative side? The best hobbies to spark creativity include ones like photography, writing, ...