Creative work has always depended on friction; the discomfort that comes when opposing forces are allowed to collide rather than be smoothed away.

A new study reveals that LLMs are already outperforming the average human, but not the most creative among us.

What we recognize as creativity in AI is actually coming from a source we’re intimately familiar with: human imagination.

A human-first approach to AI offers a practical path forward and rests on three principles any organization can adopt.

Top-tier creativity remains elusive to AI. Models can’t help but repeat ‘safe’ ideas over and over. In A Nutshell AI ...

The findings, published in Scientific Reports, point to a major shift. Generative AI systems have now reached a level where they can outperform the average human on certain creativity measures. At the ...

Creativity has long been treated as a defining human trait. It shapes art, science, and problem solving, and it helps societies adapt and innovate.

Forget one-click creativity. These artists and musicians are finding new ways to make art using AI, by injecting friction, challenge, and serendipity into the process. Sometimes Lizzie Wilson shows up ...

Creativity matters within the world of business-building. However, you might not've considered how equally valuable it is when forming business partnerships. From cultural fit to business analytics, ...

Mindfulness is a potent practice for stimulating and enhancing creativity. New research and dynamic mindfulness activities ...

1. How did you end up being a creative? When I understood that creativity does not require you to know how to draw. It's a strategic, problem-solving tool. Responsive brand identity system for Rio ...

Logitech announced the launch of MX Creative Console, which lets digital creators focus on their artistry while it makes chores like visual editing easier with new AI capabilities. It’s a kind of tool ...