Assessing both creative potential and achievement, I carried out a word association janusian process creativity assessment experiment, based on two types of opposite evoking word stimuli: Oral ...

This exhibition will showcase the creative processes of School for American Crafts graduate students. Ceramics, Glass, Jewelry Design and Furniture Design students each have a unique process of ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today launched Creative Optimization, its new product that provides marketers ...

Perhaps the most appealing aspect of the move to cloud-based applications (applications that reside on a server rather than on your computer) is the potential for collaboration. We’re already seeing ...

Discover how open-world game development works, from the complete game design process for creating vast maps to building advanced NPC systems that bring worlds alive.

Kalos K. Chu ’22-’23, a former Crimson Arts Chair, found his artistic spark at a young age: First as a musician, picking up the violin from an exploratory music program, and later delving into the ...

Kellanova, in partnership with data firm Vidmob and MMA Global, has found it can more quickly connect the dots between campaign creative and business outcomes by leveraging artificial intelligence to ...

Automakers are fond of including accolades in advertising. Nissan takes it one step further by showing how an award was actually won. New creative from Omnicom's Nissan United dramatically ...