Incubeta, a global leader in digital marketing, today announced the launch of new agentic AI tools: Creative Performance Index (CPI) and OutperformBI. The products help brands move beyond static ...

Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce ...

New 2026 report examines growth in creative spend that is fueled by CI data- and analytics-driven solutions, projected to grow annually by 22.6-percent from 2025-2028, rising to nearly $11.5 billion- ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today launched Creative Optimization, its new product that provides marketers ...

If you’re running a small business right now, marketing probably feels more expensive, more complex, and less predictable than it did even two years ago. Ads cost more. Organic reach is unreliable.

Performance Max (PMax), the Google machine learning-based ad product, is notorious for its black box qualities. Advertisers set their preferred KPIs and upload other business priorities and creative ...

Experience a creative performance that brings together a variety of hit songs in a single seamless mashup. Watch as familiar ...

Top-tier creativity remains elusive to AI. Models can’t help but repeat ‘safe’ ideas over and over. In A Nutshell AI ...

In the ever-evolving landscape of creativity, there has been a significant shift in how we express ourselves and consume content. Short-form video has emerged as a powerful language of expression and ...

NP Digital, a performance marketing agency, next week will formally announce the acquisition of Rebl House to expand the company’s offerings into creative and branding. The acquisition strengthens the ...

The start of the new year is traditionally a time of resolutions. And resolutions set goals. Some tackle self-improvement by developing new skills, and others set goals to achieve, but what they have ...