Incubeta, a global leader in digital marketing, today announced the launch of new agentic AI tools: Creative Performance Index (CPI) and OutperformBI. The products help brands move beyond static ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today launched Creative Optimization, its new product that provides marketers ...

Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer today released the 2025 edition of its State of Creative Optimization report, an extensive analysis of creative performance trends and emotional drivers ...

Claire Rozain is CEO of RZain Consulting. We talk a lot about AI-generating creatives. But the real opportunity? Teaching AI - and our teams - to understand what works, and why. AI for now is really ...

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, today (March 13th, 2024) announced the rollout of advanced ...

Australia’s top-ranked WordPress agency expands to the US, focused on website performance, post-click optimisation, and ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements. The launch follows the debut of the platform’s first case study, first revealed on the Industry Stage at ...

In the ever-evolving landscape of creativity, there has been a significant shift in how we express ourselves and consume content. Short-form video has emerged as a powerful language of expression and ...

WHOOP, the human performance company, announces a landmark creative partnership with acclaimed designer Samuel Ross MBE, who ...