Ad fatigue is at its peak, with creatives having only a mere 2.2 seconds to capture attention, according to Neurons’ 2025 State of Advertising report. In the last seven years, viewer retention has ...

For nearly seven years, the Stanford Storytelling Project’s podcast, “Off the Page,” served as a resource for anyone curious about the secrets behind creative writing. The podcast is a product of a ...

But efficiency doesn’t always equal effectiveness. And chasing short-term success is not a recipe for creating meaningful, lasting, emotional connections with consumers. In fact, the rapid integration ...

Creative talent is in flux. Even as companies freeze or reduce headcount, content demands continue to skyrocket, expected to surpass $116 billion globally by 2035. Yet, a striking disconnect persists: ...

If Newton’s third law (“For every action there is an equal and opposite reaction”) holds true in marketing in 2024, we’re going to see some incredible creativity. Why? Well, 2023 wasn’t the year of ...

Last night, TikTok hosted the TikTok Ad Awards 2025 at KAFD Conference Center, in Riyadh, bringing together brands, agencies, and creators from across the METAP region including UAE, Saudi Arabia and ...

All storytellers know that there is an intricate dance that takes place between creativity, craftsmanship, and collaboration. Each plays a pivotal role in shaping the narratives we encounter, ...

Sharad Devarajan and Dr. Mark Sagar have launched FaiBLE Media Inc., a Silicon Valley startup focused on merging artificial ...

A while back, we facilitated a strategy workshop for a leadership team at a law firm. We felt confident going in and opened by setting the context with facts and data. We moved through our slides and ...

Art is a powerful force that speaks directly to human emotion — and the heart. As such, art can act as a catalyst for change. Here’s how. Where words fall short, art emerges as a powerful force — a ...

With the creative community trembling at the march of AI, Netflix co-CEO Ted Sarandos tried to soothe the waters, saying excellent storytelling is the basis of the entertainment business although ...