Ad fatigue is at its peak, with creatives having only a mere 2.2 seconds to capture attention, according to Neurons’ 2025 State of Advertising report. In the last seven years, viewer retention has ...

All storytellers know that there is an intricate dance that takes place between creativity, craftsmanship, and collaboration. Each plays a pivotal role in shaping the narratives we encounter, ...

But efficiency doesn’t always equal effectiveness. And chasing short-term success is not a recipe for creating meaningful, lasting, emotional connections with consumers. In fact, the rapid integration ...

If Newton’s third law (“For every action there is an equal and opposite reaction”) holds true in marketing in 2024, we’re going to see some incredible creativity. Why? Well, 2023 wasn’t the year of ...

Creative talent is in flux. Even as companies freeze or reduce headcount, content demands continue to skyrocket, expected to surpass $116 billion globally by 2035. Yet, a striking disconnect persists: ...

Art is a powerful force that speaks directly to human emotion — and the heart. As such, art can act as a catalyst for change. Here’s how. Where words fall short, art emerges as a powerful force — a ...

Parents are prioritizing storytelling and creativity activities with their children to prepare them for the future, according to a recent study. The survey of 2,000 parents of a Gen Alpha child ...

With the creative community trembling at the march of AI, Netflix co-CEO Ted Sarandos tried to soothe the waters, saying excellent storytelling is the basis of the entertainment business although ...

Created in just 16 weeks with only two days of shooting, Hestia—a collaboration between Red Robin Films and Sony | Professional Europe—serves as both a tech demo and a case study of Sony's ...