Texas AG Ken Paxton’s deal with Crest over fluoride imagery sparks praise and criticism amid broader debate over children’s fluoride exposure.

The agreement with Proctor & Gamble mirrors last year's settlement between the state and Colgate-Palmolive.

Procter & Gamble has agreed to revise packaging of its Crest toothpaste brand under an agreement with Texas Attorney General ...

The move aims to ensure that depictions of fluoride toothpaste quantities on Crest packaging align with guidance for children.

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Texas Attorney General Ken Paxton secured an agreement with P&G to alter Crest toothpaste's marketing for child safety.

AUSTIN, Texas — Texas Attorney General Ken Paxton on Thursday announced a settlement with Procter & Gamble (P&G), the maker of Crest toothpaste, requiring the company to ensure its children’s fluoride ...

Stock photo of toothpaste (Copyright 2026 by KPRC Click2Houston - All rights reserved.) Texas Attorney General Ken Paxton said his office reached an agreement with ...

Procter & Gamble to depict 'appropriate' toothpaste amounts Colgate-Palmolive reached similar agreement in September Fluoride linked to lower IQ in study criticized by Iowa professor Procter & Gamble ...

CINCINNATI--(BUSINESS WIRE)--Teeth lose density over time, which can lead to decay that wears them down, but there are simple steps you can take to help avoid this. Today, Crest – the #1 Toothpaste ...

CINCINNATI--(BUSINESS WIRE)--Research shows that nearly half of U.S. adults suffer from tooth sensitivity, 1 which can cause people to avoid certain foods, beverages, and beauty regimens, in fear that ...