Introducing Crest Clean Breath, a new daily-use toothpaste formulated to neutralize bad breath at the source for ...

Texas AG Ken Paxton’s deal with Crest over fluoride imagery sparks praise and criticism amid broader debate over children’s fluoride exposure.

The agreement with Proctor & Gamble mirrors last year's settlement between the state and Colgate-Palmolive.

The move aims to ensure that depictions of fluoride toothpaste quantities on Crest packaging align with guidance for children.

Procter & Gamble has agreed to revise packaging of its Crest toothpaste brand under an agreement with Texas Attorney General ...

Procter & Gamble to depict 'appropriate' toothpaste amounts Colgate-Palmolive reached similar agreement in September Fluoride linked to lower IQ in study criticized by Iowa professor Procter & Gamble ...

More than half of Millennials say losing a tooth is their #1 aging concern, ahead of going gray and getting wrinkles according to a new survey* CINCINNATI--(BUSINESS WIRE)-- Teeth lose density over ...

Jan 8 - Procter & Gamble is rolling out new packaging and marketing for Crest children's toothpaste under an agreement with ...

PROCTER & Gamble (P&G) has begun rolling out new packaging and marketing for Crest children’s toothpaste under an agreement with Texas Attorney General Ken Paxton, after he expressed concern that ...

CINCINNATI--(BUSINESS WIRE)--Teeth lose density over time, which can lead to decay that wears them down, but there are simple steps you can take to help avoid this. Today, Crest – the #1 Toothpaste ...