First-of-its-kind integration embeds in-theater brand exposure data into TransUnion’s TruAudience cross platform attribution, unlocking full-funnel visibility for advertisers As one of the most ...

Marketers may not fully understand the benefits of measuring each branded touchpoint. They have an infinite aversion to risk and the industry has therefore been slow to adopt new cross-channel ...

NEW YORK & TEL AVIV, Israel--(BUSINESS WIRE)--Perion Network Ltd. (NASDAQ & TASE: PERI), a technology leader in connecting advertisers to consumers across all major digital channels, announced today ...

First-of-its-kind integration embeds in-theater brand exposure data into TransUnion’s TruAudience cross platform attribution, unlocking full-funnel visibility for advertisers National CineMedia ...

In the digital era, consumers interact with brands through a range of platforms and devices — such as social media, display ads, and video on mobile, desktop, tablet, and connected TV (CTV). This ...

The last-click attribution model pointing to search and the bottom of the funnel will go through a transition when Google releases its cross-device report. Industry chatter puts that delivery in the ...

Struggling to decide where to focus your marketing efforts? Learn how a cross-channel marketing strategy can help small businesses increase customer retention, boost sales and create seamless brand ...

SAN FRANCISCO, May 22, 2024 (GLOBE NEWSWIRE) -- AdRoll, in partnership with Improvado, today announced the launch of an enhanced version of AdRoll’s Cross-Channel Performance Dashboard, now named ...

National CineMedia (NCMI) announced a partnership with TransUnion (TRU) to integrate NCM’s theatrical exposure data into TransUnion’s cross platform attribution, a full-funnel attribution model also ...

With most customers coming from online sources, entrepreneurs now need to focus a considerable amount of their time and marketing dollars on tools like social media, email marketing and online ...

Most people have already heard of Pizza Hut. But high awareness isn’t enough to generate new and consistent sales. Which is why well-known brands like Pizza Hut are looking to new channels, including ...

In today’s fast-paced automotive industry, car dealerships constantly seek ways to maximize marketing efficiency, drive more qualified leads and ultimately increase sales. However, as dealerships ...