Other benefits to having your own custom short URL are things like consistent branding and increased link trust – no one likes clicking on random links, so knowing it comes from a trusted source goes ...

You may have noticed over the last few weeks that TechCrunch links on Twitter have had a nifty custom URL, with links looking like tcrn.ch/1A’ instead of more generic codes from TinyURL or Bit.ly.

Artwork: Chip Taylor Amazon and Twitter are the latest companies to offer their own URL shortening services, joining a crowded playing field of entrants. While the move by tech heavyweights Amazon and ...

Not sure which question is more appropriate here: why or why not? We’ve already witnessed the renewed interest in URL shortening services with the rise of communication platforms where brevity appears ...

URL shortening services are ubiquitous on Twitter and other cramped online spaces. They won't all last, as tr.im has demonstrated, and their shutdowns could annihilate your linking history. If you own ...