Other benefits to having your own custom short URL are things like consistent branding and increased link trust – no one likes clicking on random links, so knowing it comes from a trusted source goes ...

You may have noticed over the last few weeks that TechCrunch links on Twitter have had a nifty custom URL, with links looking like tcrn.ch/1A’ instead of more generic codes from TinyURL or Bit.ly.

Not sure which question is more appropriate here: why or why not? We’ve already witnessed the renewed interest in URL shortening services with the rise of communication platforms where brevity appears ...

Artwork: Chip Taylor Amazon and Twitter are the latest companies to offer their own URL shortening services, joining a crowded playing field of entrants. While the move by tech heavyweights Amazon and ...