What’s the most effective way for businesses to attract and convert leads? We asked industry experts to share one tool or ...

Base AI, a leading customer-led growth platform, today announced it has acquired EverAfter AI, a pioneer in customer-facing ...

Customer acquisition is often treated as a numbers game; businesses assume that the more they spend on ads, the more leads they’ll generate. But without a structured qualification and nurturing ...

The most visionary organizations aren't just adding AI to existing processes—they're reimagining what business can become when intelligence flows seamlessly through every customer interaction. Over ...

Acquiring new customers is crucial for any business, but it’s challenging in today’s crowded digital landscape. Google Ads’ new customer acquisition (NCA) feature can help. This tool is designed to ...

18 Lessons Learned From Failed Customer Acquisition Cold Email Demands Ethical List-Building Cold email as a customer acquisition strategy flopped for us—not because it doesn’t work, but because it ...

Zehra Cataltepe is the CEO of TAZI.AI, an adaptive, explainable AI and GenAI platform for business users. She has 100+ AI papers & patents. As of 2022, financial institutions have, on average, a 3.65% ...

Editor's note: This is Part 1 of our two-part series on the retention reset. Today’s installment tackles the why: the post-ZIRP correction, why acquisition-first economics are failing and why ...