To succeed and grow, a business needs to be able to acquire, retain, satisfy and engage their customers effectively. Customer analytics are vital for assessing how well your business does this. Let’s ...

Data analytics platform and marketing application provider Teradata unveiled the latest version of its Customer Interaction Manager tool. A reaction to the growing demand among marketers for more ...

It's little surprise that customer 360 has consistently proven one of the most common big data analytics use cases. There is huge upside from understanding your customers as it's far more lucrative to ...

ANN ARBOR, Mich.--(BUSINESS WIRE)--A new integration between the American Customer Satisfaction Index (ACSI ®) and Microsoft Dynamics 365 gives customers a new way to capture, analyze, compare, and ...

Sales and marketing analytics are essential to unlocking commercially relevant insights, increasing revenue and profitability, and improving brand perception. With the help of the right analytics, you ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

To effectively track customer retention and ensure growth, customer experience (CX) leaders must have a clear view of customer retention as a basic statistic, as well as lifetime value (LTV). By ...

"The contact center industry has been solving problems in isolation for too long," said Jim Dvorkin, SVP of Customer Experience Products at RingCentral. "What we're delivering is complete customer ...

In an industry already rife with buzzwords, there's a relatively new one making the rounds among bankers and card issuers: journey analytics. Coined in 2015 by Forrester analysts, it refers to mapping ...