I recently wrote an article that talked about the importance of obtaining regular customer feedback for small businesses. As I discussed, this can provide critical information to help small- to medium ...

Customer satisfaction should be every brand’s North Star, guiding companies as they work to exceed customer expectations. Most brands use CSAT (Customer Satisfaction Score) to measure how satisfied ...

The customer development group at a large, publicly held high-tech company needed a central repository of data to help identify satisfied customers willing to be references when sales associates ...

The cost-of-living crisis is already having a major impact on spending. UK retail sales decreased by 1.6% in August 2022 versus a 0.5% forecast; banks are withdrawing mortgage offers as interest rates ...