If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

Customer data management is undergoing a rapid transformation, driven by a new wave of tools and technologies designed to handle the growing complexity of data ecosystems. In 2025, businesses are ...

In today's customer-centric business environment, organizations are dependent on rich, highly accurate customer data to enhance relationships, personalize experiences and drive growth. However, many ...

"Our collaboration with ActionIQ marks a significant milestone in customer data platform innovation," said David Skinner, Head of Strategic Alliances at Acxiom. "It enables us to expand on our mission ...

Modern CX depends less on where data lives and more on how signals, AI, and governance come together at decision time.

Emerging technologies such as the Internet of Things (IoT) and artificial intelligence are adding large amounts of data to business systems every minute of the day, amounting to dozens of zettabytes ...

In today’s fast-paced world, retailers are generating more data than ever before. From customer transactions to inventory management, retailers need to be able to manage, integrate and govern their ...

LONDON--(BUSINESS WIRE)--flydubai, the Dubai-based carrier, has partnered with Amperity, the leading AI-powered customer data cloud, as part of its ongoing transformation journey, reinforcing its ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Companies are sitting on a wealth of valuable data that could be used to share relevant information with employees to improve the customer experience. However, this data can often be buried in ...