Modern CX depends less on where data lives and more on how signals, AI, and governance come together at decision time.

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Today's business environment can be characterized as fast-moving and customer-driven. Buyers have a wide range of options at their fingertips, and alternatives are mere clicks away. Successful ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For centuries, banks have relied on relationships and legacy ...

In today’s data-driven world, the ability to visualize and report information effectively is essential for making informed decisions. Power BI stands out as a powerful tool for transforming raw data ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

NEWTON, Mass.--(BUSINESS WIRE)--TechTarget, Inc. (“Informa TechTarget”) (Nasdaq: TTGT), global growth accelerator and leading provider of intent data & insights to the B2B technology sector, today ...

This sponsored content is brought to you by Melissa. Ecommerce businesses can better understand and serve their clientele when interactions are powered by clean customer data. Customer profiles that ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Treasure Data today introduced its CDP Trade-Up program to help companies transition from their current customer data platform (CDP) implementation to Treasure ...

Data can often feel overwhelming—rows upon rows of numbers, scattered information, and endless spreadsheets that seem to blur together. If you’ve ever stared at a dataset wondering how to make sense ...